Balance Sheet Marketing Methodologies Video 
1 to 1
SEPTEMBER 21, 2021
Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.
Harvard Business
JANUARY 24, 2017
But the Scalerator is very different from your typical startup accelerator: in our program, startups of any sector or age are accepted only if they have already demonstrated real market traction, high levels of ambition, and have a significant ownership stake. President Santos even made a video touting Scaling Up Manizales’ impact.
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