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Align sales and marketing to gain customers, drive growth

1 to 1

It all begins with leadership. They report what they learn to leadership and associates, informing future trainings and strategies. If you don’t have a fully integrated and aligned view of your customer personas, of that target addressable market, and an aligned scoring methodology, you’re kind of set up for failure.

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Midsize Cities Are Entrepreneurship’s Real Test

Harvard Business

In contrast, our scale up methodology assumes that selfless contributions of time and resources – donating blood, if you will – for growth can only go so far. We taught lending officers how to talk to businesses that were afraid that taking debt onto their balance sheets was riskier than maintaining a flat-growth business.