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AUGUST 30, 2021
The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.
Harvard Business
JANUARY 19, 2018
B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.
Harvard Business
APRIL 29, 2016
Enterprise IoT buyers seldom require great design, because most often the buyer is not the product’s end user. However, as the application of IoT expands to a broader range of commercial opportunities, enterprise B2B applications have become B2B2C. Overwhelmingly, those IoT 1.0 Product design considerations in the IoT 1.0
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