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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

SEPTEMBER 25, 2018

Influencers are much more than the “Instafamous”: They are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behavior. Building an Effective Influencer Strategy. For example, consider Dez Blanchfield , whom I interviewed.

B2B 35
B2B Education Media B2C 35
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The Social Cost of Bad Online Marketing

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Smart marketers will anticipate that strategy by asking one simple question, starting now: how can our marketing effort make the Internet better , instead of worse?

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Marketing Media Advertising eBook 28
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