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AUGUST 30, 2021

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. B2B sellers understand they need to change yet face challenges to creating successful digital-first sales experiences.

B2B 29

B2B Sales ROI B2C 29

Harvard Business

SEPTEMBER 25, 2018

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. Headquarters has more resources to dedicate to developing best practices for identifying influencers, defining specific methods and goals for influencer collaborations, and tracking ROI.

B2B 32

B2B Education Media B2C 32

Harvard Business

MARCH 22, 2017

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The results?

Marketing 44

Marketing Agile Fashion Sales 44

Tsavo Neal

APRIL 27, 2017

81% of management consulting firms list attracting & developing new business as their #1 challenge. Tweet this “Attract & develop new business” is a fancy way of turning leads into paying clients. 52% of B2B buyers say the expect half of their purchases to be made online by 2018. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations.

Consulting 68

Consulting Advertising Case Interview Conference 68