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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

A similar sequence has happened with B2B buying. By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. Related Video. The 8 Types of Salespeople.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

You may be the most capable consultant to solve help her business. This article lists relevant website and digital marketing statistics for consultants. Learn some key mistakes plaguing consulting businesses and ineffective marketing tactics to avoid. Ar you looking to get more out of your digital marketing strategy?

B2B 60
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Learn a framework for discovering which method is best for your consulting business.

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Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Interested prospects, B2B decision makers, do their due-diligence by reading your case studies. Love them or hate them, case studies make up some of your most important marketing materials as a consultant. Best Consultant Case Study Pages. The case study makes specific reference to increases in sales, ROI, and revenue growth.