Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

JANUARY 3, 2017

Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. But when managers reduce prices, a fundamental question sometimes goes unasked: Will customers notice and respond as expected? Price wars have broken out in consumer industries around the world.

Retail 49

Retail Survey Bain Comparison 49

Harvard Business

AUGUST 29, 2016

However, our research shows that it’s much more valuable to align customer experience investments to those elements shown to drive emotional connection, thus maximizing ROI while minimizing risk. ” Customer experience improvement is critical, but it’s very hard and expensive to execute.

Retail 50

Retail Apparel Financial ROI 50