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Consulting Case Interviews at Non-Consulting Firms

Tom Spencer

Consulting-style case interviews are highly effective, and the same format is being adopted more and more widely. The major consultancies have converged on a largely identical interview style, precisely because it excels in picking out the most genuinely capable candidates from the huge pools of applications received.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

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