article thumbnail

Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Differences in interests, values, and preferences vary dramatically across cities, states, and countries, so it is important for consultants to recognize these differences and customize marketing strategies accordingly. Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010).

Apparel 103
article thumbnail

Consulting Case Interviews at Non-Consulting Firms

Tom Spencer

Consulting-style case interviews are highly effective, and the same format is being adopted more and more widely. The major consultancies have converged on a largely identical interview style, precisely because it excels in picking out the most genuinely capable candidates from the huge pools of applications received.

article thumbnail

Catalyzing Retail Success To Capture Market Share

Business Consulting Agency

Let’s delve deeper into compelling case studies that vividly illustrate the transformative growth achieved by retail brands through deliberate and well-planned digital marketing investments. Through business consulting services , retail brands have access to industry professionals. Looking for retail help?

Retail 52