Deep Dive into Customer Segmentation (Part 1 of 2)
Tom Spencer
JUNE 6, 2020
Differences in interests, values, and preferences vary dramatically across cities, states, and countries, so it is important for consultants to recognize these differences and customize marketing strategies accordingly. Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010).
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