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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

By looking at the CX lifecycle though granular intents, companies can 1) benchmark where they are strong/blemished, 2) identify where a human touch in a contact center helps/over-indexes the needs of a customer, and 3) solve for customers’ CX needs with surgical precision.”

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A Tool to Map Your Next Digital Initiative

Harvard Business

In the apparel industry, the benchmark for inventory accuracy is somewhere between 60% and 70%. Consider an IT investment that one European retailer was pondering. However, the implications of inaccuracy are significant.

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