Airlines Industry ROI Talent 
Harvard Business
DECEMBER 4, 2017
And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. A similar problem exists with phishing.
Harvard Business
MAY 25, 2016
However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Executives in asset-intensive industries often state that the primary operational risk to their businesses is unexpected failures of their assets.
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