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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. That said, writing for a trade publication is not easy. Writing a Short eBook.

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You Don’t Have to Be a Software Company to Think Like One

Harvard Business

Software doesn’t simply make existing products smarter or existing processes more efficient; it enables new models of delivery, engagement, and innovation that are far more productive and informative than the old. Build an adaptive organization with the right leadership structure.