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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. 5 Steps to Crafting an Effective Sales Strategy We know from our own organizational alignment research that strategic sales clarity accounts for 31% of the difference between high and low performing sales teams.

Sales 36
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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. 5 Steps to Crafting an Effective Sales Strategy We know from our own organizational alignment research that strategic sales clarity accounts for 31% of the difference between high and low performing sales teams.

Sales 36
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Every Organizational Function Needs to Work on Digital Transformation - SPONSOR CONTENT FROM GARTNER

Harvard Business

Aligned Organizational Culture and Capabilities. Organization-wide disruption also is causing dramatic shifts in culture and capabilities. The result is more effective culture-informed judgment by employees — and better performance. Digital business also is creating new challenges for information and technology (I&T).

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What Creativity in Marketing Looks Like Today

Harvard Business

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The results?

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What It Takes to Become a Great Product Manager

Harvard Business

PMs must understand customers’ emotions and concerns about their product as much as they understand the concerns of the sales team on how to sell that product, or the support team on how to support it, or the engineering on how to build it. So, what should you consider if you’re thinking of pursuing a PM role?