Tsavo Neal

OCTOBER 9, 2020

Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Offer your service for a specific industry. I like positioning towards a specific industry. Stop going out to find clients.

B2B 15

B2B Intellectual Property Case Study Case Studies 15

Harvard Business

JULY 21, 2017

One author of the Harvard Business School Case Study on Threadless observes that, based on numbers of applications, the odds of winning admission to Harvard are higher than the chance of winning a Threadless contest. Each winner receives just $2,500. This puts friction on knowledge sharing. The crowdsource 1.0

Intellectual Property 28

Intellectual Property Benchmarking Case Study Case Studies 28

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Online Advertising. Case studies. Online Advertising. LinkedIn advertising. Commenting on popular blog articles in your industry.

Consulting 68

Consulting Advertising Case Interview Conference 68