Harvard Business

NOVEMBER 8, 2016

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Marketing can train salespeople in social media systems, processes, and best practices.

B2B 57

B2B Sales Media Guidelines 57

Rick Conlow

AUGUST 21, 2023

For example, one of our clients wanted to increase sales results with existing customers. Through planning meetings, training, and coaching we ramped up the initiative. Tanner Institute’s 2020 Global Culture Report showed that 87% of organizations with a strong recognition culture reported a positive employer brand.

Training 69

Training Training Culture Leadership 69

Makarios Consulting

JANUARY 19, 2021

But 2020 was not a normal year … and 2021 is not going to be normal, either. For our client, that translated to setting personal goals for everyone in the company – regardless of whether people held an administrative position in the back office or were on the front line of sales. Change is always a challenge.

Guidelines 52

Guidelines Metrics Sales Company 52

Makarios Consulting

JANUARY 19, 2021

But 2020 was not a normal year … and 2021 is not going to be normal, either. For our client, that translated to setting personal goals for everyone in the company – regardless of whether people held an administrative position in the back office or were on the front line of sales. Change is always a challenge.

Guidelines 52

Guidelines Metrics Sales Company 52

Harvard Business

JULY 28, 2017

Jump ahead to 2017, and that same metric is just 18%. In fact, a recent report from the Pew Research Center revealed that employment is going up faster in roles that require higher levels of education and training. That’s a pretty minuscule shift, considering how rapidly the digital landscape is changing. Insight Center.

Company 35

Company Tools Education Survey 35