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What the Best Transformational Leaders Do

Harvard Business

Whereas most business lists analyze companies by traditional metrics such as revenue or by subjective assessments such as “innovativeness,” our ranking evaluates the ability of leaders to strategically reposition the firm. We then narrowed the list to 18 finalists using three sets of metrics: New growth.

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

By 2020, it is estimated that ad-blocking adoption will cost publishers $35 billion. Fraud verification via blockchain will also help verify the origin and methodology of marketers. An increasingly common response is to install ad blockers, a trend that is having a major punitive effect on the industry. Ending Marketing Fraud and Spam.