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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Like digital platforms, social media, martech, fintech, and numerous other innovations, the spoils of blockchain may go to early adopters who commit to ruthless innovation. By 2020, it is estimated that ad-blocking adoption will cost publishers $35 billion. Remonetizing Media Consumption. Related Video.

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6 ways to renew (and stick to!) your CX vows

1 to 1

In 2020, brands discovered how empathy can drive profitability and win lifetime loyalty, even during trying times. Yes, tracking metrics will help to prove ROI to key stakeholders throughout your organization, but it will also likely reveal additional aspects of your CX transformation strategy that require adjustments.

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