Customer intent is a treasure trove of actionable data hiding in plain sight
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JULY 29, 2022
According to IDC analysts, businesses were estimated to have spent $215 billion in 2021 on big data and business analytics solutions, a 10% increase over 2020. At the same time, data models for understanding customer intent and other insights are not infallible; even data-driven companies are a constant work in progress.
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