Harvard Business

JULY 25, 2017

Companies spend a lot on marketing communications. trillion in 2019, up from $1.6 And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Comparing marketing efficiency with competitors.

ROI 28

ROI Marketing Financial Sales 28

Progressus

OCTOBER 27, 2023

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. They’re also engaging customers in new, value-driven ways.

Industry 52

Industry SMB Software Talent 52

Rick Conlow

OCTOBER 19, 2023

American Management Association (AMA) Survey (2019): According to this survey, 62% of organizations offer coaching or mentoring to help employees reach their full potential, and 64% of organizations believe that coaching positively impacts performance. They wanted to improve sales to existing customers.

Training 86

Training Training Leadership Development 86