Remove 2019 Remove Cash Flow Remove Productivity Remove ROI
article thumbnail

A Refresher on Marketing ROI

Harvard Business

trillion in 2019, up from $1.6 Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. trillion in 2014. How Do You Calculate MROI?

ROI 28
article thumbnail

What is the Professional Services Industry All About?

Progressus

And —rather than selling physical products, they deal in less tangible resources like time, insights, and expertise – billed either by hour or by project. People (understandably) want, need, and expect different things than they did back in 2019 and firms will need to align with new expectations to win in this new market.