Why Financial Statements Don’t Work for Digital Companies
Harvard Business
FEBRUARY 26, 2018
Facebook’s gross margin of 76% on its 2017 revenues of $46.5 You can contrast this to Twitter’s and Yelp’s 2017 revenues of $2.4 Therefore the most important aim for digital companies is to achieve market leadership, create network effects , and command a “winner-take-all” profit structure. billion and $0.8
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