Remove 2016 Remove Development Remove Metrics Remove ROI
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Putting Humans at the Center of Health Care Innovation

Harvard Business

The healthcare industry has long relied on traditional, linear models of innovation – basic and applied research followed by development and commercialization. Patients are co-designers, co-developers, and increasingly more responsible for their own and collective health outcomes. Bogdan Dreava/EyeEm/Getty Images.

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How Ford Is Thinking About the Future

Harvard Business

To help test drive the future, in 2016 Ford paid about $50 million to acquire Chariot, a startup mobility service. Establish new rules, norms, and metrics. Ford’s core business of designing, manufacturing, and selling cars and trucks is governed by long-established business rules, behavioral norms, and success metrics.

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What Creativity in Marketing Looks Like Today

Harvard Business

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Each outbound communication is measured individually for immediate ROI. The metrics also changed. Everyone likes to talk about being “customer-centric.”