2016 Agile Media ROI 
Harvard Business
MARCH 22, 2017
Each outbound communication is measured individually for immediate ROI. In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Old Navy has traditionally dedicated their media budget to TV, particularly around back to school.
Asamby Consulting
MAY 4, 2022
Newport, 2016, Deep Work: Rules for Focused Success in a Distracted World) This leaves employees with little control over their workdays - which reduces productivity even further. In early 2022, we conducted retrospectives for past client work (as you do in an agile team), and we've also found this pattern. Especially for remote teams.
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