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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Perhaps it was a CRM solution, a consulting engagement, or new infrastructure. Think about the information you initially consulted and how that changed over time. Fast forward to today.

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Putting Humans at the Center of Health Care Innovation

Harvard Business

For example, in 2015 the Consortium arranged a global Zika Innovation Hack-a-thon in which 200 innovators developed 15 proposed solutions in 48 hours to help control the virus. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term.