Harvard Business

JULY 25, 2017

trillion in 2014. Comparing marketing efficiency with competitors. It’s about “delivering customers and sales.” ” Measuring how efficiently the marketing organization is using the company’s money keeps everyone accountable for using those funds wisely. Juan Díaz-Faes for HBR.

ROI 28

ROI Marketing Financial Sales 28

Harvard Business

OCTOBER 21, 2016

In addition to the financial benefits that accrue from increased competitive advantage and innovation as discussed earlier, companies are realizing significant cost savings through environmental sustainability-related operational efficiencies. Since 1994, Dow has invested nearly $2 billion in improving resource efficiency and has saved $9.8

Study 28

Study Efficiency Productivity Operations 28

Harvard Business

MARCH 31, 2017

“The decision-makers will want to see a simple model that shows revenue, costs, overhead, and cash flow,” he says. “There are four ratios common in every company: profitability, leverage, liquidity, and operational efficiency,” he says. “They need to see why it’s a good idea.”

Finance 28

Finance Balance Sheet How To Metrics 28