2011 Development Metrics ROI 
Harvard Business
APRIL 6, 2017
” The modern landscape for newspapers and books resulted from centuries of evolution, but “new media” hasn’t yet developed such strong brands and categories. Technologists often discuss the problem of “ vanity metrics.” In journalism, for example, the pageview is a much-maligned metric.
Kates Kesler
JUNE 11, 2014
CEO Frans van Houten began an aggressive change process in 2011 to move power back to the regional business units. He installed heavy-weight market leaders in key growth markets (much as GE has done) to bring management attention to market development, commercial capability, and relationships with government entities.
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