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How Volvo Reinvented Itself Through Hiring

Harvard Business

Volvo’s turnaround over the last decade offers a great example. Under new ownership (Volvo was sold to China’s Geely by Ford in 2010), the Swedish automaker decided to transform its product line by becoming a premium player. He was creative and, in some cases, counterintuitive.

Talent 28
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How Organic Wine Finally Caught On

Harvard Business

Through historical research and many interviews, we found several ways in which early stumbles in the organic wine market created marketing problems that the industry still struggles to overcome. Whole Foods Market, which by 2010 accounted for over one half of organic food sales in the United States, did little to promote organic wines.

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4 Ways CEOs Can Conquer Short-Termism

Harvard Business

Mark Bertolini, CEO of Aetna, began his tenure, in 2010, by lowering targets by over one-third, in a single bold move. He developed a three-year plan for his turnaround vision, which was translated into annual and quarterly operating plans, and biquarterly responsibilities for his executive team. Has something changed?’

Metrics 29