IKEA’s Success Can’t Be Attributed to One Charismatic Leader
Harvard Business
FEBRUARY 2, 2018
The store he founded, with its iconic blue and yellow logo and functional, minimalist furniture, is the largest furniture retailer in the world. But how did it hit on this winning strategy? There is no doubt that Kamprad’s personal tenacity, business savvy, and leadership skills account for IKEA’s success.
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