Prudent Pedal

APRIL 3, 2020

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.

Guidelines 82

Guidelines Marketing Cash Flow Metrics 82

Harvard Business

MARCH 27, 2017

Attempts to liberate unproductive time by employing new tools (for example, Microsoft Teams, Slack, Box) or imposing new guidelines and meeting disciplines will prove fruitless unless steps are taken to deal with the underlying organizational illness. Even worse, meetings can become a substitute for effective leadership communication.

Meeting 28

Meeting Sales Culture Productivity 28

Harvard Business

JULY 6, 2017

We examined data from 72 executive coaching engagements we conducted from 2008 to 2014. We also found that the younger executives tended to respond to concrete recommendations and specific rules or guidelines to follow, but they often did not show interest in understanding why they did the things they did.

Emotional Intelligence 39

Emotional Intelligence Case Interview Talent Pharmaceuticals 39