The Fearless Marketer

MAY 25, 2020

make your reservation here ) My guest, Lisa Nirell, was one of the first people to go through my Marketing Certification Program in 2008 and has gone on to a distinguished career as a marketing consultant, author, and speaker. Now I need to put my attention on my current Marketing Action Group Programs.

B2B 71

B2B Small Business Energy Education 71

1 to 1

NOVEMBER 13, 2014

Marketers frequently complain that they''re sick of Big Data and it is because they''re not leveraging it correctly, claims Russell Glass, head of B2B products at LinkedIn and former CEO of the display ad platform Bizo (acquired by LinkedIn).

Data 52

Data B2B Productivity Marketing 52

Harvard Business

MAY 24, 2016

Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. Playmobil priced its play set far too low, which allowed customers to make money from it in the resale market. The luxury SUV that set a record for pre-sales.

Productivity 30

Productivity Sales Development B2B 30

Management Consulted

JANUARY 22, 2015

I started at Yale in 2008. We really tried to figure out if there was a market there. The second part was doing a lot of online research to see what the market looked like for travel, whether there were any products out there like this in the market, and to see if anybody had written about the topic. Yeah, definitely.

Hotels 100

Hotels Oliver Wyman Travel Recruiting 100

Management Consulted

OCTOBER 3, 2012

market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. It requires a broad knowledge and a high-level, big-picture understanding of the company and its markets. We were incredibly successful in gaining market share and mindset.

Consulting 204

Consulting Case Interview Interviews Engineering 204