Remove 2008 Remove B2B Remove Development Remove Marketing
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Your New Hit Product Might Be Underpriced

Harvard Business

Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. We term these product launches “minivations” and they are the result of product developers who don’t realize just how much value their offerings would provide to customers.

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An Ex-Consultant’s Jump into the Start Up World

Management Consulted

I started at Yale in 2008. That project was really interesting to me because one of my first tasks was to lay out the space for the client and explain what types of trends they should be watching as they develop their product roadmap. We really tried to figure out if there was a market there. Yeah, definitely. Okay, great.

Hotels 100
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Why consulting?

Management Consulted

market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. It requires a broad knowledge and a high-level, big-picture understanding of the company and its markets. We were incredibly successful in gaining market share and mindset.