Your New Hit Product Might Be Underpriced
Harvard Business
MAY 24, 2016
Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. The product, owned by Germany’s Brandstatter Group, generated 90% of the firm’s $696 million in sales last year. The luxury SUV that set a record for pre-sales. Most definitely.
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