2006 Engineering Marketing Turnaround 
Harvard Business
JUNE 2, 2016
On Google’s earnings call for the first quarter of 2006 – more than a year before the iPhone was released and more than two years before the release of the first Android-operated smartphone – CEO Eric Schmidt went out of his way to talk about mobile. In 2011 we were playing a bit of catch-up compared to the market.
Harvard Business
SEPTEMBER 8, 2016
Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. Other companies can do the same. Build a Re-Founding Team.
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