article thumbnail

The Ultimate Question 2.0 Book Review

Management Consulted

Fred’s first book, The Ultimate Question , published in 2006, talked about a business environment that has become more social. Even as recently as 2006, the concept of measurement, management and their impact on philanthropy was not considered a key tool to business development – that’s why The Ultimate Question 2.0

Bain 100
article thumbnail

Putting the 'Customer' in 'Service Optimization' - Think customers.

1 to 1

Though many companies approach service and support as just another metric to be maximized, those that emphasize quality over call times differentiate themselves from the competition and excel in customer satisfaction. Gartner & 1to1 Media CRM Excellence Awards. Mobile Marketing. Sales Effectiveness. Social Media. Voice of the Customer.

Media 37