Remove 2001 Remove Benchmarking Remove Change Management Remove Sales
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The Outside-In Approach to Customer Service - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business

An outside-in perspective means that companies aim to creatively deliver something of value to customers, rather than focus simply on products and sales. It’s worth noting that the companies and business units in my study were tracked between 2001 and 2007. And what are the benchmarks of success?