The IBM Unsubscribe Saga
Chad Barr
MAY 24, 2013
The post The IBM Unsubscribe Saga appeared first on The Chad Barr Group. © Chad Barr 2013. All Rights Reserved.
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What’s Your Story?
Chad Barr
JUNE 5, 2013
IBM is planning to buy SoftLayer and Salesforce to buy ExactTarget. The IBM Unsubscribe Saga is a great video example of leveraging a story to illustrate a point. That confusion was caused due to one engineering team using the English units of measurement and the other using the metric system. Surprising, isn’t it?
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