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Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

Examples Several years ago, my agency represented a highly talented professional with over 20 years of experience even though he positioned himself as a jack-of-all-trades. When you have a specific area of expertise, it’s easier for people to remember you, refer you to their colleagues, and of course, hire you.

Exercises 195
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Your Consulting Niche vs Jack-of-All-Trades Myth

Successful Independent Consulting

I know a highly talented professional with over 20 years of experience with several Fortune 500 companies. Transformation and turnaround leader specialized in building teams, measurement systems, and driving results at distressed and growth companies alike, with a focus on the middle market. Translation: turnaround expert.

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A Simple Way to Map Out Your Career Ambitions

Harvard Business

My experience with even the most successful global companies is that they’re between average and poor at developing future talent. You’ve not only been a great marketer in one region, but proven that you can lead marketing when you have a new team, in a turnaround situation and in a different geography.

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How Avaya Turned Around Its Customer Ratings

Harvard Business

For reference, an NPS of +50 is considered very good. Disclosure: Although Avaya currently has no ties with Innovators International, my interest in Avaya’s remarkable turnaround was initially kindled by the dozens of conversations I had with many people at Avaya when the company was a partner with our organization.).