Harvard Business
SEPTEMBER 11, 2014
The survey asked the doctors, for example, to rate the product’s performance and to assess to what level they agreed or disagreed with statements made by the firm’s salespeople during sales calls in light of their experience with the drug.
Tsavo Neal
JANUARY 25, 2018
ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Your sales funnel would look something like this: Sample Book Chapter -> Book -> Discovery Session -> Consulting Engagement.
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