Remove Marketing Remove Operations Remove Strategy Development Remove Workshop
article thumbnail

3 Steps To Building A Stand Out Portfolio With Emma Sharley: Podcast #25

Consulting Success

On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 100
article thumbnail

Is Execution Where Good Strategies Go to Die?

Harvard Business

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience.