Harvard Business

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets.

B2B 35

B2B Education Media B2C 35

Tsavo Neal

APRIL 27, 2017

81% of management consulting firms list attracting & developing new business as their #1 challenge. They come for the content or the service, like booking air travel. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. ROI calculator. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.

Consulting 68

Consulting Advertising Case Interview Conference 68