The Fearless Marketer

MARCH 26, 2018

I’m working with a client right now who does high-end sales training. In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Instead, the home page of his site mentioned general ideas about the value of their sales training. But nothing really stood out.

ROI 48

ROI Training Training Sales 48

Prudent Pedal

MARCH 27, 2020

Go deeper on some important marketing areas: SEO: Moz made all their training available at no charge. Read more: Started Leading Firms by David Kuhlman and Fifty Inventions that Reshaped the Modern Economy by Tim Harford. I recommend both. Check it out and perhaps add it to your list. More good stuff.

Journal 72

Journal Video Marketing ROI 72

Harvard Business

NOVEMBER 2, 2018

Even though we were following the typical playbook — posting open positions on job boards that specialize in attracting candidates from underrepresented groups, sponsoring events, giving scholarships, and training our employees on inclusion and hidden bias — we weren’t seeing progress. Native American, 18.1%

Company 37

Company Recruiting Recruitment ROI 37

Harvard Business

OCTOBER 9, 2017

Through informational interviews and background research (such as scanning leaders’ LinkedIn profiles), try to get a sense of their educational background. If the skill is narrow enough, you might be able to learn it from a book or some free YouTube videos rather than taking an entire course. You and Your Team Series.

Education 28

Education Case Interview Course ROI 28

Harvard Business

MARCH 22, 2017

To explore this question, we interviewed senior marketing executives across dozens of top brands. Each outbound communication is measured individually for immediate ROI. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?

Marketing 49

Marketing Agile Fashion Sales 49

Tsavo Neal

JANUARY 25, 2018

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. Interview an expert. Interviewing a potential client. ROI calculator. Creating a Video Course. Jon Jantsch, Duct Tape Marketing. ? ?.

Consulting 68

Consulting Advertising Case Interview Conference 68