Rod Burkert

MARCH 18, 2020

There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos. He has expertise – intellectual property – that is sought after by national clients. Specific medium = how do we communicate our expertise.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Chad Barr

OCTOBER 23, 2011

Develop a vast amount of intellectual property that is manifested in a variety of formats such as: books, booklets, audio and video, workshops, seminars and such. Instead, lead them and tell them: “here is what you need!” ” When writing a book, the most important part of that book is the conclusion.

Leadership 40

Leadership Intellectual Property eBook McKinsey 40

Chad Barr

JUNE 26, 2009

Often times during my seminars I ask for volunteers to allow me to demonstrate their sites effectiveness. The quality of your website speaks volumes about your business through your powerful language, audio, video and visual messages. Does yours reflect Walking your Talk and Talking your Walk?

Intellectual Property 40

Intellectual Property Case Study Case Studies Productivity 40