Intellectual Property Operations ROI Sales 
The Consultants Peer Group
DECEMBER 18, 2023
The consultant, subsequently, spent hours of (unpaid) time writing the proposal, which they emailed, and, in the process of creating ‘credibility’ gave away their time and their intellectual property with no expectation of reciprocity, i.e., paying consulting engagement, from the possible client.
Tsavo Neal
JANUARY 25, 2018
ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Your sales funnel would look something like this: Sample Book Chapter -> Book -> Discovery Session -> Consulting Engagement.
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