Even Life-Saving Innovations Don’t Sell Themselves
Harvard Business
FEBRUARY 16, 2017
At the same time, some 1,000 nonprofits and community-based organizations were offering a drug-free solution to help avoid developing diabetes, but they weren’t sufficiently publicizing it or engaging users to sell the service. Develop and fund a sales and marketing capability from the outset. That’s one in three people.
Let's personalize your content