Remove Film Remove Marketing Remove Metrics Remove Sales
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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

Metric obsession. marketing team offered the same promotion to U.S. customers in order to boost sales. Yet, it tried to sell its digital cameras using the same business model as its film-based cameras – by aiming to make high margins on instant film sales. A little later, the U.S.

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How to Hand Off an Innovation Project from One Team to Another

Harvard Business

Truth is, you can have the right portfolio of investments, the right metrics and governance, the right stage-gate development process, and the right talent on the right teams — but if you don’t design the right handoffs between your teams, all of that planning falls apart. But a sickening number of those investments fail.

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