Harvard Business

SEPTEMBER 25, 2018

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas. For example, consider Dez Blanchfield , whom I interviewed.

B2B 31

B2B Education Media B2C 31

Harvard Business

MARCH 22, 2017

Marketers need to master data analytics, customer experience, and product design. To explore this question, we interviewed senior marketing executives across dozens of top brands. This includes the product, the buying process, the ability to provide support, and customer relationships over time. The metrics also changed.

Marketing 41

Marketing Agile Fashion Sales 41

Harvard Business

SEPTEMBER 25, 2018

Indeed, one 2015 study revealed that email marketing had an average ROI of £38 (about $50 USD) for every dollar invested. Second, you can ensure that a link to your lead magnet is featured prominently in any content you create, such as in the bio section of blog posts, and that you mention it during podcast interviews.

How To 28

How To Interviews ROI Fashion 28