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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

Drivers are things that impact the problem you are trying to solve and can be formulated in four different ways: Engaging in a group exercise (e.g., a business analysis model such as Porter’s 5 forces / 4 Ps / value chain analysis ) Brainstorming (i.e., mind mapping) Adopting different lenses to look at the problem (e.g.,

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B2B sales will never be the same

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In the same Tech Tide report, Forrester recommends six technologies where sales organizations should invest to keep up with the changing sales landscape. Keywords and trends, customer sentiment, and process analysis can help improve sales engagements and improve future interactions on the phone or through digital channels.

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