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Our Physical World Has Changed: Augmented Reality in Tourism

Tom Spencer

Augmented Reality and Strategy. Augmented reality requires a strategy to ensure that the technology is not used merely as a toy but in order to lower costs within the supply chain or to increase the value provided to customers. AR in the Tourism Sector. We are now seeing augmented reality being deployed by industry.

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With Peace, Colombia Is Poised for Greater Prosperity

Harvard Business

The war certainly has prevented an efficient economic structure, forcing many Colombians to be inward-looking. A functioning democracy since the 1970s, Colombia has pursued an economic strategy of export-led growth to take advantage of its coastal access to the Pacific and Atlantic. The economic cost is difficult to calculate.

Tourism 36
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The Reason Air Travel Is Terrible and So Few Airlines Are Profitable

Harvard Business

” Airlines are also pursuing efficiency in ways customers don’t see so easily, such as reducing the number of short-haul flights they offer and centralizing passengers in large airports. Unable to create new value, airlines focus on increasing margins by cutting bottom-line costs.

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Change Management Is Becoming Increasingly Data-Driven. Companies Aren’t Ready

Harvard Business

We are working with a large travel and tourism firm to introduce a system for real-time employee feedback. This is giving us the opportunity to experiment with different change strategies within chosen populations in the company. Are some managers better than others at delivering messages to employees? Which stakeholders are involved?

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How Companies, Governments, and Nonprofits Can Create Social Change Together

Harvard Business

Like value investing, Social Value Investing employs a long-term investment strategy that unlocks hidden or intrinsic value. Today, the Park creates incredible social value, but also provides billions in economic value through higher tax revenue, tourism, consumer spending, and real estate appreciation.

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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

Today, Philips produces everything from automated external defibrillators to energy-efficient lighting for entire cities. It identified the absence of focus and lack of strategy implementation capabilities as crucial elements that needed addressing. It even applies its smart sensor technology to teeth brushing. Is it a project?