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Case Math

Tom Spencer

Profit Margin: Gross Profit Margin: Gross profit margin measures how much of every dollar of sales revenue remains after subtracting the cost of goods sold. Net Profit Margin: Net profit margin measures how much out of every dollar of sales revenue a company actually keeps.

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6 ways to renew (and stick to!) your CX vows

1 to 1

Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer. Consider adding Voice of Customer (VoC) , analytics , interviews, and polls to your arsenal of feedback tools. There are many ways to begin measuring your CX program.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Interview an expert. Interviewing a potential client. ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Posting your speaking engagements. Speaking at a web conference.