You Don’t Have to Be a Software Company to Think Like One
Harvard Business
APRIL 20, 2016
Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Today, guests interact with this platform by wearing an RFID-enabled MagicBand, which serves as a ticket for entry, a store of FastPass ride and dining reservations, a hotel room key, a payment system and more.
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